YouTube advertising: The local guide

YouTube video ads can be very effective for your local business, if done right.

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. 

And it's not just for e-commerce or big business, us at the local level can take advantage too.

Say you are a financial advisor, and someone if watching a YouTube video about 401Ks or retirement investments AND they are sitting down the street from you. 

Wouldn't you want them to know about you right there and then? Boom, local customer for your local business.

Say you do Auto Detailing and apply those Ceramic covers to protect the paint on cars, someone is watching a YouTube video about it trying to decide if their new car should have this. AND they are in your local service area. Boom, local customer for your local business.

Out all those billions of YouTube users worldwide, many are right around you, local to you, and needing you.

Combined with other marketing channels, you can become a strong contender for driving awareness and generating leads and sales. 

Is YouTube a good way to advertise?

YouTube has 2.1 billion users worldwide, bringing in over $29 billion in ad revenues annually. This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. 

So yeah, it seems it is a good way to go for advertising.

Despite being a highly popular organic search engine with clear benefits, YouTube is underutilized by many companies. When combined with other channels, YouTube ads become a key retargeting touchpoint crucial for driving conversions and achieving business success.

How much does YouTube advertising cost?

Generally speaking, YouTube ad costs start at $10 per day. There’s no minimum spend, so your ad expenses depend on the allocated daily budget. Factors that influence cost include Advertising goals, Target audience, Ad format, Competition, Ad placement, Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM).

You got me at $10 per day 🤩

How to advertise on YouTube in 7 steps

Like any marketing strategy, advertising on YouTube requires plenty of research, crafting a strategic approach, and analyzing your success. To help, the process can be broken down into seven actionable steps:

• Identify your target audience
• Choose your ad types
• Create your bid and targeting strategies
• Establish campaign structure based on intent stage
• Prepare your videos
• Set up and monitor Google Analytics 4 conversion tracking

Now, each one of those are their own mini-project. Talk to a professional to get it right, but know YouTube ads can be localized and can be very affordable.

Key Takeaways 

Although YouTube has long been known as a highly effective organic strategy, like Social Media. YouTube ads can be just as effective for growing brand awareness and generating leads and sales. 

Customers prefer video over any other format. YouTube is one of the best platforms to grow an audience on, especially as it’s underutilized by most brands, national or local. 

Because it’s not fully saturated and the user base continues to grow, this channel is one of the best new media opportunities to capitalize on today.

Let's talk about getting your local business on YouTube and get you more customers, contact us here.