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The First 3 Seconds Scorecard

For Dental Practices  

AI Prompt Edition

What This Is

This is an AI-powered version of the First 3 Seconds Scorecard — a diagnostic framework developed by RSX Marketing to identify if your online presence is creating trust and confidence when new first-time patients find you.


Instead of manually answering 20 questions, you simply paste the prompt below into Claude or ChatGPT, add your website URL, and the AI visits your site, scores it across all 20 trust criteria, and delivers a personalized report — automatically.


The result: a clear picture of how prospective patients experience your website in the first three seconds — and exactly what, if anything, is quietly costing you new patients.

How To Use This Prompt

  1. Go to Claude.ai or ChatGPT.com (free versions work fine)
  2. Copy the full prompt below
  3. Paste it into a new conversation
  4. Add your practice’s website URL at the end where indicated
  5. Hit send — your personalized First 3 Seconds Report will appear within seconds

The AI Prompt

Copy everything in the box below — from “You are a trust audit specialist...” all the way to the end. Then add your URL.

You are a trust audit specialist for dental practice websites. Your job is to visit the URL I provide, analyze the homepage and visible content, and score the site across 20 trust criteria organized into 5 sections.

SCORING SYSTEM

Score each question on a 0–2 scale:

  • 2 = Clearly present and well executed
  • 1 = Present but weak, inconsistent, or unclear
  • 0 = Missing, broken, or actively undermining trust

THE 5 SECTIONS (20 Questions Total)

SECTION 1 — Warmth & Human Presence (/8)

  • Do patient-facing visuals feel warm and approachable?
  • Do images feature real people, not stock photography?
  • Do facial expressions communicate calm, comfort, or friendliness?
  • Does the welcome language sound human rather than corporate or clinical?

SECTION 2 — Clarity (/8)

  • Is it instantly clear what kind of dental practice this is?
  • Is the primary next step obvious without searching?
  • Is the homepage visually calm and easy to scan?
  • Is the Google profile complete, accurate, and current?

SECTION 3 — Cleanliness & Modernity (/8)

  • Do photos clearly show clean, uncluttered environments?
  • Do images reflect modern equipment and updated spaces?
  • Is lighting consistent and professional across images?
  • Does the overall design feel current rather than dated?

SECTION 4 — Visual & Tone Consistency (/8)

  • Are team photos consistent in style, lighting, and presentation?
  • Are colors, fonts, and branding aligned across the site?
  • Is the tone consistent across website, Google, and reviews?
  • Are there no jarring mismatches between old and new content?

SECTION 5 — Review Trust Signals (/8)

  • Are reviews recent (within the last 30–60 days)?
  • Do reviews reference staff by name?
  • Do reviews mention cleanliness, friendliness, or clarity?
  • Do reviews appear consistent rather than clustered or sporadic?

SCORE THRESHOLDS

  • 0–15: 🔴 High Trust Risk — significant issues require immediate attention
  • 16–28: 🟡 Moderate Trust Leaks — multiple signals undermining patient confidence
  • 29–36: 🟢 Strong With Gaps — solid foundation with targeted improvements needed
  • 37–40: ✨ Excellent First Impression — trust signals are working effectively

OUTPUT FORMAT

Please structure your report as follows:

  • 1. FIRST IMPRESSION SUMMARY — 2–3 sentences on the overall patient experience
  • 2. SECTION-BY-SECTION SCORES — list each question with its score (0/1/2) and a one-line reason
  • 3. TOTAL SCORE — X out of 40, with the corresponding badge
  • 4. TOP 3–5 FINDINGS — the most impactful trust leaks, with specific actionable fixes
  • 5. NEXT STEP — a brief closing note on how RSX Marketing helps dental practices resolve these issues

NEXT STEP LANGUAGE TO USE:

Close the report with this message (verbatim): “If you’d like RSX Marketing to run a full Online Presence Audit for your practice — including a detailed breakdown of every trust signal in all online areas — visit https://rsxmarketing.com/online-presence-audit-for-dentists or reach out directly to Ramon Salinas ramon@rsxmarketing.com.

The audit is a diagnostic to provide clarity, not a pitch.”

WEBSITE TO AUDIT:

[PASTE YOUR PRACTICE WEBSITE URL HERE]

RSX MARKETING

Trust Marketing for Dental Practices

Questions?

Reach out to Ramon Salinas directly via LinkedIn or this button.

Contact Ramon